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Originally featuring more "softcore" images (e.g. male models were usually shown without erections), as well as fiction, news features, essays and social commentary, and articles on music and entertainment, the publication was largely regarded in the 1970s,1980s and early 1990s as a gay version of Playboy or Penthouse. Typical articles concerned social climbing, the latest fashions, picking up strangers, television and film reviews, and the secrets of love. But it would also touch on more pressing issues such as politics and gay rights.
Beginning in the 1990s, however, with competition from such gay lifestyle and political publications as Out, MetroSource and Genre, the magazine has focused much more on hardcore gay images, and has jettisoned most of its non-porn content.
- Well, I see them every night in tight blue jeans
- In the pages of a Blueboy magazine